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According to a Dutch professor, angry millennials will save our planet (CNA Luxury)

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Prof Mark van Vugt, Professor of Evolutionary, Work and Organizational Psychology at Vrije Universiteit Amsterdam and Research Associate at University of Oxford and guest speaker at The HEAD Foundation Speaker Series, was featured on Channel NewsAsia’s CNA Luxury article “According to a Dutch professor, angry millennials will save our planet” on 20 March 2019.

The article delved into how millennial influencers are able to motivate others to care more for the environment. It also included insights from Prof van Vugt’s Speaker Series talk “Fostering Sustainable Environmental Change: Insights from our evolved psychological biases” on 31 January 2019.

The Professor of Evolutionary, Work and Organizational Psychology at Vrije Universiteit Amsterdam was in town recently to give a public lecture organised by The HEAD Foundation, a Singapore-based think tank devoted to issues involving human capital, education, leadership and sustainability in Asia.

In his lecture, Van Vugt spoke about how an understanding of human psychology and human nature can be harnessed to develop intervention strategies to address environmental problems.

The solution, he says, lies in transforming conspicuous consumption into conspicuous conservation where eco-consciousness is socially rewarded. And millennials like Groves are clearly leading the charge.

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